How to send Cookie Based audience from Adobe Audience Manager to Google Ads

[FedericoPi1]

Hello everyone.
 
I am quite new in Adobe Audience Manager, and I would like to send some audience I created in AAM to Google Ads.
In particular, I created some Cookie - Based Audiences/Segments in AAM, and they work for all other destination but this one.
 
Now, I think I have to create a specific destination towards Google Ads (see the attached screen 192200), but I am unable to understand if this steps are correct or not. I use an "auto fill destination mapping" with segment ID in this case.
Going further on other set up options, I didn't tick any option in "Data export labels" and then in "Configuration" panel (see the attached screen 192547) I provide the following http and https URL:
https:googleads.g.doubleclick.net/pagead/viewthroughconversion/-ConversionIDGoogleAd123456789-/?value=0&guid=ON&script=0&data=%ALIAS%   
With in this part --> -ConversionIDGoogleAd123456789- the ConversionID associated with the google Ads account.
 
I don't know if it is correct. Using debug Inspect mode on my site I am able to see the pixel is fired, but I cannot see the audience populated inGoogle Ads.

Could please someone help me saying if the procedure I am following is correct or not? Does the procedure in Adobe correct or I am skipping some steps?

Is there maybe a documentation/documents I can follow? I am using this one but I don't know if it's still valid:

https://experienceleague.adobe.com/en/docs/audience-manager/user-guide/implementation-integration-gu...

Do the problem is in Adobe Audience Manager or it is in Google Ads configuration?

Thank you all in advance for your time

F

[Tof_Jossic · Accepted solution]

@FedericoPi1 As far as I can tell, this is the correct documentation and it looks like you have followed this. If you are seeing the pixel being fired, are you also seeing the appropriate 'aam=segmentID' parameter attached to it? ie: for segment 123456 in Audience Manager, it is correctly mapped to the Google URL destination with 'aam=123456' mapping value?

Also, in order to fetch those in the Google Ads UI, you need define a bucket with the correct rule (see step #7 of the document you referred to).

A word of caution though as I see this post, stating the 'aam' dropdown had disappeared from the Ads UI at some point