Daily difference population between segments in AAM a...

[Ciber1948]

Significant daily difference in population between segments in AAM and Facebook destination created the same day. Does anyone have and explanation why this might be happening?

[Rachit_Sachdev]

Hi @Ciber1948 ,

What kind of Facebook destination are you using- URL based or People based?

Please make sure that the  Facebook pixel call is being fired upon a visitor's successful qualification for the segment based out of AAM. 

-Rachit