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What is "MV" in "MV Rate"?

Also, as far as I know, it's not possible to use Adobe Analytics data in DV360 directly. Could you elaborate more on how the AA data is being used inside DV360?

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Correct answer by

What is "MV" in "MV Rate"?

Also, as far as I know, it's not possible to use Adobe Analytics data in DV360 directly. Could you elaborate more on how the AA data is being used inside DV360?