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Using Classification to Create Multiple Sets of Marketing Channels

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Level 2

Hi,

 

I'm exploring the possibility of using classifications in order to create multiple sets of Marketing Channels. For example, one of our main traffic-generating channels under the "Marketing Channels" dimension is "Social Networks"; I'd like to create a dimension called something like "Marketing Channels2" that breaks "Social Networks" into "Paid Social" and "Organic Social" channels.

 

I'm assuming to get started on this, I should navigate to Admin Console>Report Suite Manager>Settings>Marketing Channels>Marketing Channel Classifications. However, (see attached) I only see options for classifying "First Touch" and "Last Touch Marketing Channels"...I see no option for simply "Marketing Channels." Help!

 

Marketing Channel Options.png

1 Reply

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Level 2

@tsherwi  You can use 'Last Touch Channel' dimension to create the classification. This dimension is similar to 'Marketing channel' dimension. For more you can cehck the below documentation :-

https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/marketing-channel