Search engine keywords in Adobe Analytics?

[R-B1]

Hello,

Are there options for getting Google (or search engine in general) Search Keywords into Adobe Analytics? to be able to track which keywords were used to reach the site, both paid and organic? is this still possible with the raising privacy standards?

Thank you

[prads]

No it is not possible.

Most search engines no longer pass the search keyword due to increasing privacy practices. Hits where Adobe recognizes a search engine but is missing a keyword groups under the dimension item "Keyword unavailable".

We are using Google search console for keywords data.

[Jennifer_Dungan · Accepted solution]

Google doesn't pass search keywords to Analytics any longer... that said, if you are using Google Ads, then you can supposed pass keywords from your paid campaigns.

See https://www.practicalecommerce.com/google-ads-how-to-set-up-account-level-utm-parameters

Otherwise, you can also import Keyword data into Adobe after the fact. Check out @FrederikWerner's blog post:

https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-a...

[Krishna_Musku]

@R-B1 There is one way for paid, But not sure about the organic. If the user came to your site by accessing cpc or paid search result, you can get the search term in the utm_term (this parameter is used for search term) parameter. You won't get this if the user came to your site by the non-sponsored search result. This is what we are doing now. It won't give you all search results. But you will get some results with this.

[Krishna_Musku]

Adding to what I mentioned above, you can get the paid search terms from the UTM parameters, and for the organic search terms you have to use 'Google Search Console' as @prads mentioned. It is free to use i think, and you can export that to adobe analytics by the above process which @Jennifer_Dungan mentioned.

[bjoern_k]

Hi, maybe this post from Fredrik Werner can help you.

https://www.fullstackanalyst.io/blog/adobe-analytics/getting-google-search-keywords-into-adobe-analy...

If you have a paid Adobe Analytics version, you may want to check Advertising Analytics.
If you have a freemium Analytics version (e.g., the one Adobe may give you when you have a CMS / AEM contract), you may have to set up something by yourself.
I set it up a NodeJS importer for a client and it runs on a schedule in in Github Actions

Hope that helps;
Björn