Marketing Channel for Mobile App

[veronoboa]

Hi,

I have created my Marketing Channel processing rules por Facebook and Google Ads, but I am not having results. Is there a documentation that helps set Marketing Channel for Mobile App? We have done the same things that we did for the configuration in our Web report suite, but it is not having the same results. Maybe there is something extra we have to do? I can't find the answer in any documentation.

Please help!

Thanks

[Jennifer_Dungan]

How have you configured your rules?

Part of the problem is that mobile apps don't have "referrer" data, so any rules that look at Referrers will automatically not match. I know, it's a bit silly to not have Referrers with Universal Linking and Deep Links so prevalent now... perhaps we can create an idea to start tracking this data in Mobile Apps.

The next thing to check is, are your mobile apps tracking your campaign variables? If your rules are looking for your campaigns, ensuring your apps are tracking these values is important.

[Jennifer_Dungan]

I posted an Idea for Referrer Data in Mobile Apps: 

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-ideas/start-tracking-actual-referre... 

But in the meantime, let's see if we can get you sorted out with what is available today.

[veronoboa]

Hi Jennifer,

How can I configure my campaign variables? 

[Jennifer_Dungan]

For our sites, I had to get our developers to extract the campaign codes from the URL and pass them as context variables on the initial page where the app was opened to... (but I am using both standard s.campaign AND some custom eVars for my campaign tracking).

Most of the documentation I am finding uses the old Mobile Services, which is going away, or already gone... 

I found this... some of this looks like "Store Attribution" but you can give this a try and see if it helps: 

https://aep-sdks.gitbook.io/docs/using-mobile-extensions/adobe-analytics-mobile-services#acquisition...

or try:
https://developer.adobe.com/client-sdks/documentation/adobe-analytics-mobile-services/#deep-link-tra...

The problem with the "Deep Link" tracking is that you would need to add additional parameters to ALL your marketing campaigns to capture universal links (which to me seems like a bit of a silly implementation)... This is why I just had our developers grab the values pass them to me, then I set them using processing rules... but every web link now works for the App as well....