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Lift & Confidence for calculated metrics in A4T

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archits30249934
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20-12-2017

The current document for A4T says that every metric is available, including any custom or calculated metrics that are built-in in Analytics. However, when we select the calculated metrics as the primary goal for an activity in Target, the lift and confidence calculations are not available in Target and Analytics.

Edit: While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence interval calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

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dwright
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09-01-2018

Calculated Metrics are available in the reporting, but Lift and Confidence is not calculated, as per the FAQ:

Lift and confidence - A4T FAQ

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16-04-2018

Is there a future plan to introduce lift and confidence calculation for calculated metrics in A4T?

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Amelia_Waliany
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01-05-2019

Yes, there is a future plan to introduce lift and confidence calculation for in A4T. Thank you for this suggestion and to all who voted on this idea!

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13-05-2019

Hi Amelia,

While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

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kathryns6136032
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10-07-2019

The link provided by dwright@adobe.com throws a 404 error when I try to access it: Lift and Confidence - A4T FAQ.  Can you provide an updated link.

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dwright
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10-07-2019

I updated the link above to the new one. New URL is: Lift and confidence - A4T FAQ

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11-07-2019

Thank you!

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jen_lasser
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28-01-2021

Lift & confidence is available in the A4T panel for standard (non-calculated) metrics. Support for calculated metrics in L&C is something that is on the backlog for future consideration, so moving this idea back to New.

Status changed to: New

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PraharshaAnkem
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27-05-2021

Lift is the percent difference between your control page results and a successful test variant.