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Pass Source Codes from AEM to Applicant Tracking System (ATS)

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We recently built our career site on AEM. When potential candidates come to our new AEM site by clicking a trackable media source link (i.e., a link from our Facebook page), they then click a link on our new site which directs them to our applicant tracking system (ATS) to apply. That ATS tracks the source where our applications are coming from. In this example, it should track as Facebook. Currently, no source is being passed through from our new AEM website. Is there something we need to do on AEM to ensure the source code from our media URL (where the person actually originally came in from to AEM site) is passed through to our ATS? Thank you. 

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