Leslie, Kirsten is correct that the only way to do this is via conditional formatting so I created a custom field called Key Reporting Tag. This is a single select dropdown field that has different entries, one of which is "Informational". I then put my conditional formatting on that field, for the whole row, with a color and bolding. Now, when a PM wants that row highlighted they just select Informational in the dropdown in their task view. When they want the highlighting to go away, they unselect Informational. I know it's not exactly like Word or Smartsheets but it still gives them flexibility. having a custom field like this can be very powerful when it comes to reporting and passing information up the chain. Screen shot included!