Creative Briefs - Custom Form or Uploaded Document? | Community
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JenniferDe2
November 12, 2021
Question

Creative Briefs - Custom Form or Uploaded Document?

  • November 12, 2021
  • 2 replies
  • 3018 views

Hi all

Seeking info if your Creative Briefs are:

a) integrated into a custom form in WF; OR

b) separate documents uploaded to projects.

What has been successful for your group and why?

Any challenges with either format?

Do you have any method that you feel leads to amazing briefs (clear, concise, insightful, actionable)?

Our Creative team is looking to pull the creative questions out of Workfront custom forms into separate designed doc as a means to better written briefs and easier for creative team to absorb creative information.

Any insight is helpful. Thank you!

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2 replies

K
KevinQu1
November 15, 2021

We've done both and settled on uploading creative briefs filled-out in Word, though we do have custom forms for basic project and billing info that needs to be reportable in WF.

We tried doing the brief in WF at he beginning but it was too rigid, too complex to maintain, and the "wall of text" way WF displays forms was too intimidating to users. NWE and Classic both have this problem in different ways.

J
JenniferDe2Author
November 22, 2021

Thanks Kevin

Sounds like we have the same issues - "wall of text" and turned reviewers from using the info or not seeing as a positive experience.

Appreciate the feedback!

M
MarlenePa
November 28, 2022

Hi Jennifer,

 

Happy Holidays! I'm currently at the same place you were a year ago, where my organization is in the process of updating our Creative Brief. It is currently a Word doc, outside of Workfront, but it's very cumbersome to complete, and then very difficult to read when you're on the receiving end. I also wondered if this should be a WF form, but am leaning away from that. I would be curious to see what your CB ended up looking like, and how you ended up building it. Would you be willing to participate in a call with me to share your insight? I would very much appreciate any advice you can give me!

 

Thanks,

Marlene 

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