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Workfront Competitive Positioning & Differentiation


Level 3

I just sat thru both the Workfront and Wrike presentations at AdobeMax, and I have to admit from a solution feature perspective, it was a bit hard to differentiate. Both had:

  • Planning
  • Resource management
  • Proofing
  • Approvals
  • Adobe integration

I know this is a very shallow comparison, but initial impressions, along with price could be the difference between being asked to the software selection dance or not. My question is to @Heidi Melin - Inactive‚, @Sue Fellows - inactive‚ and team: what toolkits/presentation messaging are you providing customers for their case study presentations to provide clear marketplace differentiation for Workfront from their lower cost competitors? (@Alex Shootman - inactive‚ this is a corollary to the pricing discussion we had)

4 Replies


Level 1

Hi @Nina Skorus-Neely‚. Thanks for the message. I'd love to schedule some time with you to get more detailed feedback on the presentations you attended at AdobeMax. I can also walk you through some of the competitive messaging and case studies to get your input. Let me know if you have some time next week to connect. Mid day Wednesday 10/28 between 11:30amPT - 1pmPT or Friday 10/30 after 12noon look good for me...but happy to adjust to your availability. Talk soon.


Level 1

@NinaSk1 I strongly recommend that you trial both software packages and follow through with a mock or real project in each product before committing. In my experience, Wrike is way more user friendly and allows for the consolidation of documents and notes--all in one page (Workfront requires a lot of clicks and has a bad UI). The space to write down project information in Wrike is amazing.