Hello CAB,
Zahraa and I are on the product marketing team at Workfront, where we develop market positioning and messaging strategy for sales and marketing efforts.
We are testing new messaging targeted specifically to Chief Information Officers (CIO) and Chief Technology Officers (CTO). In order to better understand the needs of this audience, we have conducted multiple customer and prospect interviews and met with industry analysts to understand how Workfront can be a solution to their unique challenges.
After researching and validating, we have constructed a product demo catered to a CTO/CIO that features the following learnings:
Ask: Please review the recorded demo (attached) and answer the follow up questions (below) in the next 2 weeks. If you believe that someone in your network would have valuable input regarding this CIO demo, please have them email us to schedule time or email directly with their feedback. If you have any questions or further comments, we would love to hear from you:
Chris O’Neal chrisoneal@workfront.com
Zahraa Parekh zahraaparekh@workfront.com
Followup Questions:
Thank you!
A few thoughts come to mind:
@Nina Skorus-Neely‚ very helpful feedback here. We appreciate it and I know @Christopher O'Neal‚ and @Zahraa Parekh - Inactive‚ will follow up with questions/comments. Looking forward to receive feedback from the rest of the CAB. Thank you!
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@Nina Skorus-Neely‚ - thank you!
This is very good and actionable feedback. We really do appreciate you taking the time to view the demo and providing your perspective. I especially agree with your suggestions for how to better bookend the presentation, both for using slide 2 as an intro and providing a call to action at the close.
Thanks again, Nina. We may reach out with further follow up.
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@Elizabeth Volini‚ - thank you very much for your feedback!
Quick follow-up question to your final statement: Which product in particular isn't scalable, and why do you believe it is not scalable at this time?
Thanks again, Elizabeth.
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