Ah, I see now. This may help explain-http://microsite.omniture.com/t2/help/en_US/mchannel/index.html#First_and_Last_Touch"Every success event instance will have exactly one First Touch channel and exactly one Last Touch channel. This means that if you add up a given metric column for any success eve...

Hey Eric- visits are always counted no matter where it falls on a visitor's path. If your PPC channel manager (such as AdWords) shows 100 visits, Omniture should also show 100 visits. If these visit counts are different, signs point to a problem with your appended tagging or your rules for identifyi...

Hi Eric- thanks for the reply. I've actually read up a lot on marketing channels report before I posted about this issue, and that blog was very helpful in better understanding how this report works based on the configuration.

Hey Gigazelle- makes sense. My concern is really around the lack of notification about un-checking all the boxes- at the very least, Adobe documentation should be updated to reflect this potential problem.I read through any documentation I could get my hands on, and even reached out to three differe...

The Marketing Channels default setting is for the 'Override Last-Touch Channel' boxes to all be unchecked, but as I've learned, this actually causes a major problem with marketing channel conversion attribution. The correct default setting should be for all boxes to be checked. When none of the boxe...