Hi all,I work at a large company that has a nasty habit of just
completely redesign a page from scratch and then a/b test the old page
vs the new page.I'm trying to move us towards a more incremental and
hypothesis focused optimization roadmap, however my word & explanation
has a ceiling to how far I can take us.I was wondering if anyone out
there had links to some good white papers or blog posts from a trusted
name that I could share with my partners?Thank you for your help,John