johnh9987920
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Re: White Paper Highlighting Incremental / Growth Driven Design vs Complete Redesign?
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johnh9987920
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Thank you for the thought out response, this is very helpful.John

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White Paper Highlighting Incremental / Growth Driven Design vs Complete Redesign?
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Hi all,I work at a large company that has a nasty habit of just completely redesign a page from scratch and then a/b test the old page vs the new page.I'm trying to move us towards a more incremental and hypothesis focused optimization roadmap, however my word & explanation has a ceiling to how far I can take us.I was wondering if anyone out there had links to some good white papers or blog posts from a trusted name that I could share with my partners?Thank you for your help,John

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Re: Audience - Visitor Profile - Not in another test || Does this exclude people who are in the control group?
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Thanks guys, this is what I assumed but I was hoping there would be some documentation to confirm that.

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Audience - Visitor Profile - Not in another test || Does this exclude people who are in the control group?
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Hi, I think this is a simple question, but for the audience "Visitor Profile - Not in another test" does this also exclude people who are in the control group of another test?I assumed it does, but I was asked this question and I couldn't find any documentation saying so.Thanks!John

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