since ‎30-05-2017
‎10-12-2019
akankshag132342
Level 1
Re: Cannot view full change history
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ranjansingh

Employee

ranjansingh
- Adobe Advertising Cloud
Hi Akanksha,You can see change history on portfolio tab.Go to portfolio tab, then click on the upward arrow↗ here you can see change history and bid change history. Hope it helps.Regards,Ranjan

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Re: Additional Tracking Parameters
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ranjansingh

Employee

ranjansingh
- Adobe Advertising Cloud
Hi Akanksha, About Additional Tracking Parameters for Destination URLs Google AdWords, Microsoft Bing Ads, Yahoo! Japan, and Facebook Accounts Only Instead of just using the standard tracking parameters for a destination URL or final URL, you may add more parameters to track specific data for a search engine or social network account. You can add these parameters at the account level in the search account settings or social account settings, or at the campaign level in the search campaign settin...

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Re: When are bids changed?
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Akanksha,After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.RegardsNidhi

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Re: Attribution Types
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Akanksha,See an example of 'Weigh first even more', attribute below. Here the value is attributed to all events in series but gives the most weight to the first event. Add the positions of each click event such as 1 for first click, 2 for second click and so on (Event 1 = position 1, Event 2 = Position 2 etc 1+2+3 =6) . Divide the conversion value by the number of click positions (e.g. 120/6=20 USD). Attribute the value depending upon what type of ‘more event’ it is. Such as here 'weight firs...

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Re: Generate Tracking URL
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Akanksha,Tag and Tracking URls are two different things. To generate the AMO conversion tag, you need to visit the 'Conversion tag' tab under 'Tools & settings' where after submitting the required info. on the screen, you can generate the tag to be inserted on the pages required. For tracking URLs, please visit the tracking URLs tab under 'Tools & settings' where after selecting the account name , insert your keywords and URls in the box and generate the 'Tracking URL's. However, with changes...

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Re: Changing Global Date Filter
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Akanksha,On Portfolio view, click on the current date range on top right of the table, you can select the date range from the options in the list or specify the range be selecting the custom date range option, dates should be entered in the following format 'MM/DD/YYYY', also to compare the data with other date range , you can select a check box next to 'compare with' and click apply. Hope this helps.RegardsNidhi

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Re: Identifying Duplicate Transactions
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TanmayMathur

Employee

TanmayMathur
- Adobe Advertising Cloud
Hi Akanksha,Duplicate transactions may occur when a user refreshes the confirmation page after completing a transaction. Media Optimizer uses the ev_transid attribute to eliminate duplicate transactions with the same transaction ID and property value.

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Re: Tools to Create and Decode Tracking URLs
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Akanksha,Thanks for writing in.You can useConversion Tag tool to create AMO tags - you need to create a distinct conversion tag for each set of transaction properties you wish to track. YOu can access it here Search/Dispaly/Social > Tools & Settings > Conversion TagsTracking URL tool to manually generate click tracking URLs. However, basis the tracking options defined in your account setting, AMO can generate a destination URL hence you might not need this tool.Decode Tracking URL tool basica...

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Re: CTR Parameters
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Manu_Malhotra

Employee

Manu_Malhotra
- Adobe Advertising Cloud
Hi Akanksha,While its a very generic question and hence I would say that please resort to best practices while creating ad copies and targeting audience. So, there are some industry best practices for twitter, facebook, linkedin and Instagram however, broadly putting it.Use strong CTAsMake sure LPs are correctTest adcopies / creativesTest the colour pallet in creativeCreate custom creatives/ adcopies when retartgetingTiming - day of the week | select it according to your offeringJoy!Manu

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Re: Creative level Conversions
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Akanksha,Yes AMO has the pixel based conversion tracking with required parameters such as keyword, campaign, ad group creative, match type, network, device etc which not only registers the conversions but also attributes them to all parameters including creatives. Once an account is linked with AMO, a pixel tracking template can be generated specific to an account and be placed under the 'Tracking Method' section with required settings. The assigned account manager should help you with that a...

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