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saurabhk17
saurabhk17
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Delivering Personalized Experiences with Adobe AdTech & MarTech Solutions - Adobe Advertising Cloud 13-03-2018
Consumers are constantly interacting with multiple touch points across mobile devices, tablets, desktop, connected TV, connected gadgets and across channels due to which efficient utilization of data is of paramount importance in today's digital ecosystem for marketers and businesses. Over a period, consumers’ expectations regarding personalized content has risen which resonates with their interests and behavior instead of viewing generic ads which are not relevant.At the same time, marketers ar...

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1.9K

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1

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Re: AMO Queries - Adobe Advertising Cloud 28-11-2016
Some more answers:1. Segments: Are Segments created inside AMO?Yes as a standalone solution, segments can be collected using AMO segment tags. For AMC segments, AMO integrates with Adobe Analytics (and other Core Services Profiles) and Audience Manager segments.2. Adobe Audience Manager and AMO: Please explain the union and intersection of functionalities. Were they used to exist separately earlier and now merged in to one product? When do we use one product than other?In most cases, Audience Ma...

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1.8K

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Re: RTB Vs RTB (Direct) - Adobe Advertising Cloud 30-08-2016
Hi Dhanya,RTB, is an open auction marketpalce where all the bids takes place automatically on the ad exchanges via DSPs without any human intervention and the highest bid wins the impressions whereas in RTB (Direct) it requires human intervention as the publisher sales rep needs to negotiate a rate with an advertiser directly and publisher provides a deal ID which needs to be plugged in within the DSP for running the campaigns. Although the process doesn't include require much human intervention...

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1.5K

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Re: Supported Display Exchanges & Ad Servers - Adobe Advertising Cloud 30-08-2016
Hi Dhanya,We except 3rd party tags from vendors like Double Verify, Moat & Visual IO. If there is any other tag, we will have to check from our engineering team before the launch of campaigns.Just to add on the above, we also support Facebook Exchange as well for Display for now. Also, we support exchanges for Video apart from Display such as SpotX, AOL, Yahoo, Doubleclick. Regards,Saurabh

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1.4K

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1

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Re: Domain Optimization - Adobe Advertising Cloud 16-08-2016
Hi Suzanne,I'm considering your query is specific to AMO Display. If yes, please refer to the below and try it out.From 'Domain Referral Report' under Advanced Reports drop down option, you can refer to all the domains & sites which are performing or non performing ones for respective campaigns/portfolios.You can utilize your money by optimizing campaigns by including and excluding the respective domains at Ad strategy level. You can even manage your bids for performing & non performing ones. No...

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1.4K

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3

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Re: Targeting historic users - Adobe Advertising Cloud 16-08-2016
Hi Dvenkate,Yes, it is possible to do that considering you have placed the audience pixels on your site. After creating this audience, you can re-target these users.Also, for previous campaigns, you can fetch site wise performance and target them for new campaigns.Hope this answers your query!Regards,Saurabh

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1.3K

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Re: Analytics Integration with AMO - Adobe Advertising Cloud 28-06-2019
Hi krishnag32975130 , Request you to post your question on this active thread for integration - Integrations Between Adobe Advertising Cloud, Audience Manager & Analytics Best,Tanmay

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