Hi Manoj, Programmatic bidding would be for the ad slot. If the bid matches and the ads gets placed on the ad slot for display it will execute sequential creatives for the same day to the same user (which is not guaranteed). Each time the ad will populate, before that programmatic bidding plays the ...

Hi Manoj, Yes, each creative will be delivered to the same user as different impressions. Yes, the frequency cap plays a role here. Example: You have 3 creatives in a sequence and the frequency cap is 4, the same user will see 1st creative on 1st visit and 2nd creative on 2nd visit and then the 3rd ...

Hi Manoj,Please refer to Adobe Digital University for demos on the product.There are guides that can help you additionally, I'll send the same to you over an email and will walk you through, if need be.Thanks,Ayesha