since ‎30-05-2017
‎10-12-2019
optimizebyadobe
Level 1
Portfolio Overspend/underspend
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optimizebyadobe

optimizebyadobe
- Adobe Advertising Cloud
Can someone outline the reasons of over/underspend that I often see once a while on my portfolios (as compared to my budget). Are there any best practices that I can follow to align my actual spend with my budget.

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