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dhanya_venkates
dhanya_venkates
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Re: Portfolio Spending
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ranjansingh
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ranjansingh
- Adobe Advertising Cloud
Hi Dhanya, Based on the current set of bid units in portfolio and the breadth of data available for their cost and revenue models, Media Optimizer may not be able to find a set of bids that exactly hits the budget target and simultaneously maximizes the revenue. As a result, Media Optimizer may set bids to spend more on some days of the week and less on the remaining days, so that the average weekly spend and revenue are in line with the portfolio target. This won't happen as much if the portfol...

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Re: Generate Adwords Tag
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Manu_Malhotra
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Manu_Malhotra
- Adobe Advertising Cloud
Hi Dhanya,You can do the same by following simple steps here.Go to Search > Tools & Settings > Adwords Conversion TagsJoy!Manu

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Re: Search Revenue Vs Retail Revenue Model
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ritikam90154231
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ritikam90154231
- Adobe Advertising Cloud
Hi Dhanya, AMO is going to build models based on the collected data like click data, revenue data cost data etc. It will be based on Search behavior of the keywords. RegardsRitika

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Re: RTB Vs RTB (Direct)
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saurabhk17
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saurabhk17
- Adobe Advertising Cloud
Hi Dhanya,RTB, is an open auction marketpalce where all the bids takes place automatically on the ad exchanges via DSPs without any human intervention and the highest bid wins the impressions whereas in RTB (Direct) it requires human intervention as the publisher sales rep needs to negotiate a rate with an advertiser directly and publisher provides a deal ID which needs to be plugged in within the DSP for running the campaigns. Although the process doesn't include require much human intervention...

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Re: Supported Display Exchanges & Ad Servers
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saurabhk17
- Adobe Advertising Cloud
Hi Dhanya,We except 3rd party tags from vendors like Double Verify, Moat & Visual IO. If there is any other tag, we will have to check from our engineering team before the launch of campaigns.Just to add on the above, we also support Facebook Exchange as well for Display for now. Also, we support exchanges for Video apart from Display such as SpotX, AOL, Yahoo, Doubleclick. Regards,Saurabh

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Re: Tracking unpublished ads
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ritikam90154231
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ritikam90154231
- Adobe Advertising Cloud
Hi Dhanya,All Facebook ads, be it published or unpublished can be tracked through AMO's pixel based conversion tracking.This would mean adding click tracking code of Media optimizer to Ad's destination URL along with Conversion Tracking code being placed on Relevant landing pages.Hope that Helps!RegardsRitika

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Re: Report Gadgets
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ritikam90154231
- Adobe Advertising Cloud
Hi Dhanya,All these are different types of graphical Representations for different metrics, for instance Portfolio treemap represents 2 metrics for all portfolio groups during a specified date range.Movers and Shakers represent absolute variance or rate of change of a metric for a single entity in the advised date range.Geo chart shows 2 metrics for a specified sate range by country for all campaigns.Channel Attribution shows conversion attribution to different marketing channels for a transacti...

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Re: Analyzing Campaign performance
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nidhik
- Adobe Advertising Cloud
Hi Dhanya,There are various options available in 'Reports' link of the 'Insights and Reports' tab where you can explore various reports from 'Basic reports', 'Advanced Reports', 'Custom and Assist Report's options to understand the overall performance of your campaign or portfolio. Moreover, there is an 'advertising and insights' link as well under 'Insights and Reports' tab where you may find some more performance reports.Hope this helps.RegardsNidhi

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Re: Data Display issues in AMO
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nidhik
- Adobe Advertising Cloud
Hi DhanyaIt doesn't seems to be a system related issue. I guess you may try below options and see if that helps?Please ensure both your computer and browser use the required language settings.If exporting files in XLS format, please view them in excel only.May need to install some support files/check memory in order to read special characters in on-screen reports using IE and Windows.Hope this helps.RegardsNidhi

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