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vrushali_satark
vrushali_satark
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Re: Twitter URLs - Adobe Advertising Cloud 15-10-2015
Twitter, as we know, gives limited space on each tweet. So we apply a shortner to a URL before the tweet is delivered. Users will still be directed to the URL you entered if they click the shortened link.

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Re: Number of Portfolios and Objectives - Adobe Advertising Cloud 15-10-2015
The AdLens optimization capability becomes more effective as the number of campaigns and ads in a portfolio increases because it has more choices to leverage to achieve the specified target.If all your campaigns are leading to both the objectives (leads and revenue), then you could choose to create only 1 Portfolio. When you associate an objective to the Portfolio, you can choose two metrics, and weigh them based on their relative importance.

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