since ‎30-05-2017
‎10-12-2019
nidhik
Level 4
Re: Noob alert! :) Adwords question here :) nidhik - Adobe Advertising Cloud
Hi,Please see response to your queries below:1. Advertiser should have its Google AdWords Account to link with Ad Cloud Search (AMO) to start working. Either an existing Google AdWords account or a newly created one can be linked to Ad Cloud Search Platform.2. Ad Cloud Search (AMO) has a separate billing than Google AdWords and doesn't look after Google's billing. Usually Google Auto deduct the payment from the payment details mentioned in the account.Hope this helps.ThanksRegardsNidhi
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The GDPR: A Quick Abstract and Its Impact on Ad Tech & EU Ad Revenue nidhik - Adobe Advertising Cloud
The EU General Data Protection Regulation (GDPR) is a law intend to enhance data protection for all individuals within the European Union (EU). It is the journey that started since April 27, 2016 when the European Union’s General Data Protection Regulation (GDPR) was adopted. Its enforcement will come into effect on 25 May 2018.As online advertising and marketing companies collect vast amounts of user data every day, the GDPR may have a substantial impact on their business operations and activit...
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Re: What is view-through and click-through? ShamshulA - Adobe Advertising Cloud
1.Click-throughs represent a) campaign instances, and b) marketing channel instances. a) Campaign instances reflect the number of times that a tracking code for a given campaign was passed into reporting. When a visitor clicks on an affiliate link that has been tagged with one of these tracking codes, the visitor is taken to your landing page and the tracking code is captured in s.campaign. That data is sent into reporting and a click-through is recorded. b) In the context of marketing channels,...
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Re: When are bids changed? nidhik - Adobe Advertising Cloud
Hi Akanksha,After clicks and revenue models are run, AMO compute right bids for keywords, these bids are pushed to search engine at midnight 12am. A second round of revised bids may be pushed at noon to accommodate any budget changes 12pm.With new intraday bidding, AMO retrieves, data for google clicks and cost at two extra times per day (08:00 and 16:00) update cost and revenue models based on trends and then set bids.RegardsNidhi
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Re: Bulksheet Requirements ranjansingh - Adobe Advertising Cloud
Hi Sushant,Bulksheet files for multiple campaigns can contain up to 500,000 data rows. If you are generating data for multiple campaigns and the combined data consists of over 500,000 rows, Media Optimizer will split it by campaign into two or more files, as necessary, named _1.tsv, _2.tsv, and so on.There are four acceptable formats {.tsv, .txt(unicode), .csv and .zip) available for a bulksheet.When the bulksheet file is more than 10 MB but smaller than 2 GB, the file will be in ZIP format; you...
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Re: Media Optimizer Alerts nidhik - Adobe Advertising Cloud
Hi Suzanne,There is an 'Alerts View' section in 'Insights and reports' tab which provides certain alerts info. including budget related to your account and campaign. Visit the tab and see if that resolves your query.RegardsNidhi
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Re: Model Inaccuracy nidhik - Adobe Advertising Cloud
Hi Ishitaa,There is no set rule/figure for model accuracy, however, as long as it stays in plus minus 10%-15% window, it should be ok depending upon the industry and business nature as there are always some external factors that are not in control. If it under or over performs then you may investigate it further by clicking on the model accuracy link and see how your actual performance is vs the predicted and take necessary actions accordingly.Hope this helps.RegardsNidhi
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Re: Deleting Ads nidhik - Adobe Advertising Cloud
Hi Ishitaa,You can always go back to the paused ads and re-enable them if required. That way ads will not be building up the new quality score as they will have the saved history around them.However, if your account has reached the ad limit advised by Google then deleting the promotional ads will help as you may need to edit the promotion/discount/price/offer as per the period which will anyways edit the quality score.Hope this helps.RegardsNidhi
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Re: Generate Google Adwords Tag nidhik - Adobe Advertising Cloud
Hi Sushant,Visit ' Adwords conversion tags' tab under 'Tools and Settings' . Select the already created (In google) conversion name/conversion category by selecting the check box and click on 'Get Tag' link. If you dont see the conversion tag/name/category listed in AMO, you can add it by clicking and following the steps of 'Add Conversion Tracker'.Hope this helps.RegardsNidhi
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Re: Attribution Types nidhik - Adobe Advertising Cloud
Hi Akanksha,See an example of 'Weigh first even more', attribute below. Here the value is attributed to all events in series but gives the most weight to the first event. Add the positions of each click event such as 1 for first click, 2 for second click and so on (Event 1 = position 1, Event 2 = Position 2 etc 1+2+3 =6) . Divide the conversion value by the number of click positions (e.g. 120/6=20 USD). Attribute the value depending upon what type of ‘more event’ it is. Such as here 'weight firs...
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Re: Generate Tracking URL nidhik - Adobe Advertising Cloud
Hi Akanksha,Tag and Tracking URls are two different things. To generate the AMO conversion tag, you need to visit the 'Conversion tag' tab under 'Tools & settings' where after submitting the required info. on the screen, you can generate the tag to be inserted on the pages required. For tracking URLs, please visit the tracking URLs tab under 'Tools & settings' where after selecting the account name , insert your keywords and URls in the box and generate the 'Tracking URL's. However, with changes...
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Re: Exclude Dates nidhik - Adobe Advertising Cloud
Hi Ishitaa,Click on the portfolio settings and select the dates on the calendar from cost model and revenue model sections of campaign that you want to exclude and save to apply changes. If you click one time on the date/date range, the date will be selected with green color and excluded locally means from just that portfolio, if you click twice on that date/date range the date will be selected with blue color and will be excluded globally means from all portfolio in your account.Hope it helps.R...
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Re: Budget Strategies nidhik - Adobe Advertising Cloud
Hi Ishitaa,There are various options that can you explore in your portfolio , to name some are 'daily spend strategy where you can set daily targets for your portfolio; or 'monthly' 'ROI', 'day of the week', day of the month' CPT depending upon your objective and industry.RegardsNidhi
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Re: Supported Display Exchanges & Ad Servers saurabhk17 - Adobe Advertising Cloud
Hi Dhanya,We except 3rd party tags from vendors like Double Verify, Moat & Visual IO. If there is any other tag, we will have to check from our engineering team before the launch of campaigns.Just to add on the above, we also support Facebook Exchange as well for Display for now. Also, we support exchanges for Video apart from Display such as SpotX, AOL, Yahoo, Doubleclick. Regards,Saurabh
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Re: Changing Global Date Filter nidhik - Adobe Advertising Cloud
Hi Akanksha,On Portfolio view, click on the current date range on top right of the table, you can select the date range from the options in the list or specify the range be selecting the custom date range option, dates should be entered in the following format 'MM/DD/YYYY', also to compare the data with other date range , you can select a check box next to 'compare with' and click apply. Hope this helps.RegardsNidhi
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Re: Identifying Duplicate Transactions TanmayMathur - Adobe Advertising Cloud
Hi Akanksha,Duplicate transactions may occur when a user refreshes the confirmation page after completing a transaction. Media Optimizer uses the ev_transid attribute to eliminate duplicate transactions with the same transaction ID and property value.
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Re: AMO Tracking enablement nidhik - Adobe Advertising Cloud
Hi Ishitaa,If you have enabled 'Pixel Tracking' in AMO then it will track conversions data for you and attribute to all levels including ads as it has got important parameters in its template. AMO also provides feed based tracking where advertiser can send click and conversion data to AMO via a text file.Hope this helps.RegardsNidhi
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Re: Analyzing Campaign performance nidhik - Adobe Advertising Cloud
Hi Dhanya,There are various options available in 'Reports' link of the 'Insights and Reports' tab where you can explore various reports from 'Basic reports', 'Advanced Reports', 'Custom and Assist Report's options to understand the overall performance of your campaign or portfolio. Moreover, there is an 'advertising and insights' link as well under 'Insights and Reports' tab where you may find some more performance reports.Hope this helps.RegardsNidhi
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Re: Best Practices to improve ROI nidhik - Adobe Advertising Cloud
Hi Ishitaa,You may try out some following practices to see which is working in right direction for you:Ensure right objective is set in your portfolioBudget strategy should be in line with business. For e.g. if you see less demand on weekends then you can explore 'Day of week' strategy option. You can also explore 'ROI' as the budget strategy.Monitor your model accuracy frequently and take actions accordingly. For e.g. if it is higher than required then you can find out the keywords spending mor...
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Re: Trackable ad types in Google Adwords nidhik - Adobe Advertising Cloud
Hi Suzanne,From 'Insight and reports' tab, you can run a 'Campaign report' under 'Basic reports' section with required metrics and date range. This should help you understand your campaigns performance.Hope this helps.RegardsNidhi
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Re: Automating Reports nidhik - Adobe Advertising Cloud
Hi Parth,Yes this is one of AMO's substantial feature. You ca set up a template under reports section at the level the data is required and then in spreadsheet feed section, a new feed can be created where the created template can be assigned and days can be advised with which you would like the data to be back filled in. Moreover, you can schedule the time and the email address in which you would like to receive it. Hope this helps.RegardsNidhi
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Re: Creative level Conversions nidhik - Adobe Advertising Cloud
Hi Akanksha,Yes AMO has the pixel based conversion tracking with required parameters such as keyword, campaign, ad group creative, match type, network, device etc which not only registers the conversions but also attributes them to all parameters including creatives. Once an account is linked with AMO, a pixel tracking template can be generated specific to an account and be placed under the 'Tracking Method' section with required settings. The assigned account manager should help you with that a...
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Re: Portfolio spending not accurate Manu_Malhotra - Adobe Advertising Cloud
Hey Ishitaa!In addition, if auto adjust campaign budget limits are defined in the portfolio - it allows AMO to play around with spend levels for campaigns and adsets(in case of facebook) to maintain spending for entire portfolio.Hence, some of your campaigns/ad sets might spend more or less than the campaign/ad set budgets.Joy!Manu
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Re: Data Display issues in AMO nidhik - Adobe Advertising Cloud
Hi DhanyaIt doesn't seems to be a system related issue. I guess you may try below options and see if that helps?Please ensure both your computer and browser use the required language settings.If exporting files in XLS format, please view them in excel only.May need to install some support files/check memory in order to read special characters in on-screen reports using IE and Windows.Hope this helps.RegardsNidhi
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Re: User Accounts nidhik - Adobe Advertising Cloud
Hi Parth,Yes some level of customized access options are available, however, the best way to get it understand and customized as per your need is by contacting your assigned account manager as it will require an access and admin rights to select the role for different members.RegardsNidhi
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Re: How to deal with low ROI? nidhik - Adobe Advertising Cloud
Hi Parth,Couple of options you can try in AMO a) Choose 'Day of the week' strategy in your portfolios budget settings. This help you phase out your budget targets accordingly and optimize your portfolio. As a result, budget is spend more on the days specified and provide good ROI and in control on days when return is experienced lower comparatively such as on weekends or holiday period. b) Spend strategy can also be specified as ' ROI ' where AMO's technology will work towards and spend accordin...
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Re: Managing Portfolios in AMO nidhik - Adobe Advertising Cloud
Hi Ishitaa,To see your already created portfolio's performance reports either a) you can click on the 'Search/Display/Social section of UI on the top - then under Optimization - select Portfolio's link' and see the data on UI itself or download it as a report by clicking the 'download' link on right side under the date range. or b) you can visit the 'Insights and Reports' section of Search/Display/Social depending upon your campaigns and run a 'Portfolio report' under 'Basic reports' link from t...
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Re: Dynamic Search Ads nidhik - Adobe Advertising Cloud
Hi Sushant,Dynamic Search Ads are ads based on the content of the website and don’t have keywords or landing pages. It involves creating ad groups and ads. Matching to user’s query will happen taking into consideration the content of the website.The headline in an ad will be dynamically populated that means no control over it however the description lines can be defined. The landing page the user will land on is again decided by google based on the web domain specified in the campaign settings. ...
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Re: Setting Campaign Objectives nidhik - Adobe Advertising Cloud
Hi Akanksha,I think we need more detail on your query as objectives in AMO are assigned at portfolio level and Yes portfolios with different objective can be created and campaigns with same objectives can be assigned to those portfolios. So in your case above three portfolios can be created and budget can be specified accordingly. It will help in managing the campaigns easily as the objective will be same so technology will work in optimizing campaigns towards that and will also ensure the budge...
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