More and more often, we hear marketers who work with multiple
advertising-technology vendors, complaining about how difficult it is
for them to reconcile disparate platforms and efficiently manage their
ad-spend across channels. According to the latest Adobe Digital Insights
(ADI) “Digital Advertising Report 2017,” 41 percent of marketers work
with three or more media-buying platforms, three or more media-planning
platforms, and three or more analytics platforms. All these platforms
make it oper...