since ‎04-07-2016
‎10-12-2019
sushants2612055
Level 1
Re: Facebook Ads Vs Exchange
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ritikam90154231

Employee

ritikam90154231
- Adobe Advertising Cloud
Hi Sushant,I assume you are referring to Marketplace ads as Facebook ads, if yes there are many differences between market place ads and Facebook Exchange ads. The major one being the different buying methods. Marketplace ads are bought on CPC basis by the advertisers whereas Exchange ads can be bought through DSP's who have tied up with Facebook exchange.Another major difference between both types of ads is the intent of the advertisers, Market place ads work on the Social intent which means as...

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Re: Keyword Limit?
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ritikam90154231

Employee

ritikam90154231
- Adobe Advertising Cloud
Hi Sushant,Keywords limit in AMO are same as that of Adwords. Adwords limits are given below :Campaign : 10,000 per accountAdgroups : 20,000 Adgroups per campaignKeywords : 5000 Keywords per adgroup.RegardsRitika

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Re: Setup Social Media Account
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TanmayMathur

Employee

TanmayMathur
- Adobe Advertising Cloud
Hi Sushant,Here are the steps to setup a Facebook account: To enable tracking of an account, you must create a corresponding account record in Media Optimizer containing the account access credentials and tracking options and with access to the account enabled.(If you are logged in to another Facebook account in the same browser application) Log out of any Facebook account other than the advertiser's.In the main menu, click Social > Campaign Management > Facebook, and then click the Accounts tab...

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Re: Finding Contribution
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ritikam90154231

Employee

ritikam90154231
- Adobe Advertising Cloud
Hi Suzzane,You can pull an assist report which will tell you What keywords assisted other for a conversion. In terms of events on website leading to a conversion AMO would not be able to help.RegardsRitika

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Re: Dynamic Search Ads
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nidhik

nidhik
- Adobe Advertising Cloud
Hi Sushant,Dynamic Search Ads are ads based on the content of the website and don’t have keywords or landing pages. It involves creating ad groups and ads. Matching to user’s query will happen taking into consideration the content of the website.The headline in an ad will be dynamically populated that means no control over it however the description lines can be defined. The landing page the user will land on is again decided by google based on the web domain specified in the campaign settings. ...

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Re: Generate Tracking URLs
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ritikam90154231

Employee

ritikam90154231
- Adobe Advertising Cloud
Hi Sushant,I believe when you say Tracking URL's you are talking about URL's with Adobe Tracking in it.After the account level Tracking template we do not genrate tracking URL's as the AMO pixel is already placed on account level. However if you still want to genrate these URL's for any other purpose you can go to Search--> Tools--> Tracking URL's.Then Just Select the Accoutn and Copy paste the URL for whcih tracking should be done. Hit Generate Tracking URL Button and you would have tracked URL...

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