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jkelson44
jkelson44
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Re: How to recreate the AMO Order (CT+VT) metric in Analytics? - Adobe Advertising Cloud 27-10-2016
Hello jorisdebeer,The conversion metric you have in AMO should already be available in Analytics. Is the AMO Order metric you reference from your analytics integration or a separate AMO pixel conversion event?If you give me your AMO user ID I can look into your specific integration a bit more thoroughly to help you out. Also, any additional information into what you are trying to do may help me help you resolve the issue.Thanks,Josh

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1.3K

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1

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Re: Tracking URL’s - Adobe Advertising Cloud 12-09-2016
Hi Dhanya, If the Auto-Upload during Sync option is disabled, you can generate tracking for a component in any of the following ways: - When you post ads from feed files, select the Generate Tracking URLs option. You can optionally validate the tracking URLs in any bulksheet file before you post it to the search engine. - When you download, upload, or post a bulksheet file containing the component, select the Generate Tracking URLs option. You can optionally validate the tracking URLs in any bul...

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994

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0

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Re: Search Marketing via AMO - Adobe Advertising Cloud 09-08-2016
Hi suzanne14995!AMO supports search marketing campaigns for a variety of engines, including Google, Bing, Yahoo, Gemini, Baidu, Yahoo JP, as well as a few more less known engines. AMO allows you to have one place to go to see all of the data associated with your search campaigns, as well as report off the data. AMO also has advanced bidding algorithms that optimize for the search campaigns that are producing the most revenue for your company. I work with companies every day helping them maximize...

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966

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Re: Improve Conversion Rates - Adobe Advertising Cloud 17-08-2016
Hi there!Thanks Josh for adding in valuable inputs here.Along with AMO, you also get access to tools such as match type split checker/tool. It provides you with match type split and its % contribution to cost as well as revenue for each portfolio. With this analysis you can focus on which portfolios need most attention and are lagging in exact match type (most desirable) contribution to cost as well as revenue. Joy!Manu

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983

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Re: Dynamic search Campaign - Adobe Advertising Cloud 09-08-2016
Hi dvenkate,What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_...

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Re: How AMO assist in decision making - Adobe Advertising Cloud 09-08-2016
AkankshaG,I was in your position years ago. I even used to use bid rules (created logic) to help with my bidding. I've worked on AMO now for 3 years and have been so impressed with how much time it takes off my hands from bidding. It is also able to do a much better job a bidding decisions than I was, and now with how segmented data is (mobile, audience, geo, etc) there is even MORE to think about. If you're looking to improve your bidding, definitely check out AMO.Josh

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994

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Re: SEO analytics - Adobe Advertising Cloud 16-08-2016
Hi, Please be specific whether you refer to SEO activities or tracking your SEO efforts. You may use Google Analytics tools to track your efforts. If you want deep analysis you may use Google webmaster central and link both Webmaster and Analytics tools. Thanks

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2.0K

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Re: Analytics Integration with AMO - Adobe Advertising Cloud 28-06-2019
Hi krishnag32975130 , Request you to post your question on this active thread for integration - Integrations Between Adobe Advertising Cloud, Audience Manager & Analytics Best,Tanmay

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Re: Getting started with AMO - Adobe Advertising Cloud 09-08-2016
Hi Suzanne,I'm an Account Manager that helps support clients every day. It depends on the service level you choose with your contract and the amount of support you need, Adobe offers all sorts of levels of service to make sure you have the support you need.Josh

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962

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Re: Tracking Clicks on Ads? - Adobe Advertising Cloud 09-08-2016
Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what question...

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1.0K

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