AkankshaG,I was in your position years ago. I even used to use bid rules
(created logic) to help with my bidding. I've worked on AMO now for 3
years and have been so impressed with how much time it takes off my
hands from bidding. It is also able to do a much better job a bidding
decisions than I was, and now with how segmented data is (mobile,
audience, geo, etc) there is even MORE to think about. If you're looking
to improve your bidding, definitely check out AMO.Josh