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markjohnson59
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Re: Contribution Analysis and Anomaly Detection - Adobe Analytics 29-03-2016
HI Tanmay, thanks for the quick reply. I've read around all the docs but still struggling to fully grasp everything. Any docs you can share would be appreciated.Also I ran a contribution analysis today which made no sense to me, can you help. It was showing an anomaly where bookings were less than expected. Let's say it expected 1000 but was much lower at 800. In the top items it read contribution score .45 and bookings was showing as 800 (100%). This confused me as I thought a high anomaly on a...

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Contribution Analysis and Anomaly Detection - Adobe Analytics 28-03-2016
I've been reading around your blogs and guidelines on anomaly detection and contribution analysis, and this looks very powerful. I'm keen to make sure we interpret this correctly and can explain the methodology to others. I was wondering if you could post or email some information around the stats side behind this.If I understand correctly Anomaly detection is using Holts Winters Multiplicative, Holts Winters Additive and Holts Trend Corrected, is that right? If so could you please advise a sour...

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