Discover how Adobe Customer Journey Analytics offers multiple methods for calculating bounce rates, providing insights into user engagement and helping you optimize your digital strategy.

Explore how Adobe Customer Journey Analytics' new Summary data feature enhances data analysis, providing improved capabilities for historical data migration, third-party integrations, and high-level reporting.

Starting your journey with Adobe Customer Journey Analytics (CJA) as a practitioner might seem daunting at first, but with a well-structured plan and an open mind, you'll soon become knowledgeable and proficient. This guide serves as your personal 90-day instruction manual, offering a detailed, step...

Discover the key strategies for maintaining effective governance in Adobe Customer Journey Analytics (CJA) in this comprehensive guide. From establishing clear roles and responsibilities to implementing robust data quality measures, learn how to optimize your CJA implementation for maximum impact. T...

Explore the latest advancements in Adobe Customer Journey Analytics with our comprehensive overview of the June 2024 release. This blog post delves into the powerful new derived fields functions that enhance your data analysis capabilities without altering underlying data. Discover how the Math, Nex...

In this blog post, you'll learn about Adobe Customer Journey Analytics (CJA) and its three types of datasets: Event, Lookup, and Profile. This article explains their unique roles in collecting customer data and enhancing our comprehension of customer interactions. Whether you desire a detailed under...

Get to grips with the power of Adobe Customer Journey Analytics (CJA) through our breakdown of its five core concepts: Person Identity Handling, Connections, Data Views, Report-Time Processing, and Projects & Analysis Workspace. This core concepts guide will help you understand how to effectively ut...

Uncover valuable insights into your customer's journey with Adobe Customer Journey Analytics (CJA). This article provides you with best practices and strategies to navigate the vast sea of data, including setting clear objectives, validating your analysis, using visualizations, refining your analysi...

Dive into the intricate world of Adobe's Customer Journey Analytics (CJA), likened to a detailed mosaic of datasets. This article explores how each unique dataset or 'tile' contributes to a comprehensive understanding of the customer journey. We discuss the evolving mindset, skills, and perspectives...

For organizations using Adobe Customer Journey Analytics (CJA), understanding the data processing and ingestion process from the Adobe Experience Platform (AEP) data lake to CJA is crucial. This is because CJA does not work with a fixed data size, which means Adobe cannot provide a standard time fra...