#1. Enabling Interaction & Offer ManagementInteraction lets you respond
in real time during an interaction with a given contact (a customer or
target) by making them a single or several adapted offers. For example,
these can be simple communication messages, special offers on one or
several products or a service. Offers are sent to contacts via Inbound
(website or call center)Outbound (email delivery, direct mail or SMS
within a marketing campaign)Interaction lets you create and manage a
catalog...