@Amruthesh_AG, one more thing Amruthesh Can you please also help me to understand one thing - in the below "DIRECT" marketing channel processing rule, you can see the condition (2nd) as 1st hit of the visit (the first page of the visit, as detected by adobe reporting)& what about the subsequent hits...

I appreciate your time and efforts in responding to my issue. Thank You very much.  Can you please also help me to understand one thing - in the below "DIRECT" marketing channel processing rule, you can see the condition (2nd) as 1st hit of the visit (the first page of the visit, as detected by adob...

Hi @Amruthesh_AG , I appreciate your time and efforts in responding to my issue. Thank You very much.  However, I still need to be answerable to my client (Please refer to below screenshot) providing him a justification, ours is an ecommerce client and like for any client, adobe created all marketin...

Hi everyone,Can you please help me with the below scenarioI'm looking at my orders with Marketing channels with attribution (First, last & Linear) look back window of 30 daysI'm seeing Typed/Bookmarked referrer data under both channels - "DIRECT" & "NONE" for both app & website& Please have a look a...