Hi @Jennifer_Dungan, For Paid processing rules, I am setting the channel's value to "Search Engine + Search Keyword(s)", which according to this below page is defined as follows:https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/marketing-c...
Hi @abhinavpuri , Does anyone have other suggestions or best practices for ensuring accurate attribution of display campaign traffic in Adobe Analytics? I'd appreciate any insights or recommendations!