So I have many evars and events that are used to track certain user interactions with the website. For example I have v117 to track users clicking on a part of the website.When I want to use the A4T panels and get the confidence levels how do I interpret them when it comes to that certain event? I g...

I asked this question in AA community but someone recommended that I post on here.So I am trying to standardize the way my company is trying to ready ab test results.  The main question I want to know is: Do we read the overall significance OR the % given at the target experience level?  66% or 93% ...

So I am trying to standardize the way my company is trying to ready ab test results.  The main question I want to know is: Do we read the overall significance OR the % given at the target experience level?  66% or 93% ?