Data storytelling effectively communicates critical data points integral to your organization’s success. As data storytelling is an effective process for sharing information, you must tailor the story to the specific you have in mind. Updating the view of your freeform tables and the colors used for...

Organizations run into challenges when needing a way to analyze high dynamic web pages without having to bring in the development team to track custom link clicks. For instance, a “Request Information” link located in the navigation section of the web page, the user may want to pass a “navigation” r...

Challenge Understanding how varying engagement levels affect conversion and customer loyalty.   Visitor Engagement Scoring Using Calculated Metrics Visitor Engagement Scoring is the process of assigning numerical “scores” to key site activities and then aggregating these scores as visitors move thro...