Bio
Hey there! I'm Andrea and I specialize in the enchanting realms of Adobe Campaign and Journey Optimizer. Since joining Adobe in 2022, I've been the Hybrid technical/business consultant who sprinkles a bit of fairy godmother magic, helping clients weave omni-channel wonders with the Adobe Experience Ecosystem.
My role is a captivating blend of unraveling client needs, sparking dynamic dialogues, and crafting solutions that our energetic teams bring to life. But let's add a dash of spice – beyond the tech wizardry, my passions twirl at the crossroads of human languages, UX, HCD, HCI, and the irresistible allure of GenAI (#CreativityForAll #CreateTheFuture).
As a UX Advocate, my mission is to create digital experiences so seamless they feel like a breeze. Whether it's leveraging data for optimization or donning various hats in MarTech, my journey has been a kaleidoscope of experiences – from NGO project management to radio broadcasting and even contributing to published work in The
