Hi Terry, If you were to instead just refer to the Project's Primary
Market in a column on a Task view, I believe you could set
"valueformat=val" on that column to see the "Academic" instead of "10",
but if you're trying to do so in a custom data parameter (which, spoiler
alert, might get out of sync) on the Task Level, you might need to
resort to IF statements (e.g. IF(Project.Primary Market =
"10","Academic",...). There might be a cleverer way, noting that
cleverer might not be a real word, de...