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Elena-Stan1
Elena-Stan1
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Re: Average time on site - Adobe Analytics 19-07-2022
You can refer to https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en on the definitions and calculation of different time spent metrics and dimensions. They are somehow complicated and the name for 'Average time on site' is very confusing when it mentions 'site' but actually can be used on any dimension.Two very important factors make those 'time' different:- include/exclude bounce- using visitors, visitors, and sequence of dimension items as the denomina...

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Re: Google Display Network metrics in Adobe Analytics - Adobe Analytics 12-07-2022
Yes, Advertising Analytics can give you quite a bit of performance metrics.However, please note that advertising analytics metrics are imported at a summary level which could mostly work with AMO ID and related dimensions. If you try to report with other Adobe Analytics dimensions, such as page or other evar, there will be no data. The little triangle next to those AMO will give you the same warning. 

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Re: Unspecified data - Adobe Analytics 11-05-2022
Since you mentioned tracking code dimension, I assume you want "industry standards" for campaign vs non-campaign traffic.Again, unfortunately, there is no such industry standard. The only standard is your own historical standard, but also taking into consideration all marketing activities that have been performed over time.

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