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stan255
stan255
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Re: Can Adobe Analytics identify visitors by their company? - Adobe Analytics 26-05-2022
This sounds like an elegant solution. Since we are B2B marketers, the device doesn't really change. How do you go about associating a company to a marketing ID? Is it technically difficult to do and would need to bring in a data science team or IT? If it's not too much of a trouble for you, can you share a screenshot of a report of this?

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Re: Can Adobe Analytics identify visitors by their company? - Adobe Analytics 26-05-2022
Hey @FrederikWerner, thanks for this solution. It's simple and can be used out of the box. Thank you!

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Re: Can Adobe Analytics identify visitors by their company? - Adobe Analytics 25-05-2022
Hey Pablo, thanks for the response. What if the visitors are non-logged in users? Is there a way to still identify them based on their company?

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Can Adobe Analytics identify visitors by their company? - Adobe Analytics 24-05-2022
Very broad question but can Adobe Analytics identify visitors based on their company?HubSpot does this by getting the IP address of the visitor and mapping that to a company. It isn't 100% accurate but at least we have an idea of which companies are visiting our website. I was just wondering if Adobe Analytics has these capabilities. Thanks.

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Re: Marketing channel attribution - Adobe Analytics 18-04-2022
Hey Derek,Thanks for helping out. I`ll check on our data collection code and marketing channel setup and see what's going on there.

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Re: Marketing channel attribution - Adobe Analytics 12-04-2022
Hey Derek,Thanks for the reply.1, The URL is the landing page. The reason why there are form completions being recorded down is because I'm using Participation as the attribution model.2. What would you look for when investigating the tracking code setup?

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Marketing channel attribution - Adobe Analytics 11-04-2022
Hi,I am trying to understand how marketing channels and attribution work in Adobe Analytics. I have attached an example screenshot below. What I am trying to understand is:1. Why does SEO has 14 form completions (30 day attribution window) with 15 visits?2. The first tracking code has 299 visits but 0 lead participation. There should be at least one participant because this campaign was targeting our existing clients and their lookalike audiences.

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