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Devastator1981
Devastator1981
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Help: Differences between similar metrics - 'clicks' and 'opens'
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Devastator1981
- Adobe Campaign Classic
I'm running some reports for my organization and there are some metrics that are looking very similar: Would anyone know about the following issues? What's the difference between Open vs Unique OpensWhy is there an Open Rate metric, but there is no Unique Open metric?What's the difference between a Click and a Unique Click?Why is there a Click Through Rate, but there is no Unique Click Through rate?What exactly is a click through as opposed to a click? Any help expanding on this would be much ap...

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