Thanks @zach_shearer 

Thanks Zach. It's not that easy as I though it would be (for a non-technical professional like me) I know a bit of Tag Manager but not Data Layer in depth. I guess I need to figure out my use cases with solution mentioned in this How to Use Google Optimize & Tag Manager for Personalization If any other alternate solution is there (where Coding is not involved) or with Coding with easy Step-by-step procedure (any article you might have come across), pls let me know. Thanks once again for your hel...

Thanks @rc211 for your reply 👍 Is the Integration process (Google Analytics and Adobe Target) simple or a bit complex (Coding required)? Thanks