Hi,Marketing Channels are great however you cannot reclassify them as
the business changes. If I use a SAINT classification I can create
retroactive views of our data and create actionable rollups with little
effort. Being able to do this and not having SEO and Direct bundled
makes our back end tools communicate much easier. Additionally, in our
business roughly 30% of our guest interact with multiple business areas
within a single session. Example, a guest comes in though a PPC link,
leaves and...