Hi @mahjoshi, 1. For ways to increase your match rate, make sure you
have ID sync enabled properly on your setup. Main reason for segment
rate to be low is due to the fact that some browsers block cookies. Keep
in mind, match rate only accounts for cookie, so if you have onboarded
device ids, then it be higher than 57%. 2. It doesn't need to be 100%
all the time. The match rate differs based on your identifiable
audiences. 3. 57% seems to be decent enough. Hope this helps. Thanks