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ThierryVallaud
ThierryVallaud
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To an AB test and a control goup to follow in the same stream - Adobe Campaign 14-06-2021
My technical questionI want to create an Adobe stream to do a campaign100 000 individuals at the beginning, I select at random 10 000 individuals et on them I do an AB test, 5 000 receive the message A et the other 5 000 the message BThe message B obtains the best click rateSo I decide to concentrate my campaign on this messageI take the target of the 95 000 which stay and I decide to send to them the B message but I select at random 5 000 of them as a control group who will not receive anything...

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