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rafaelb
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Joined the community 05-04-2021 2:40:38 PM
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Marketing channels attribution
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rafaelb
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- Adobe Analytics
Hey Adobe Community, I have a question regarding attribution models in adobe analytics, currently we're observing that traffic is classified mostly okay in each marketing channel that we configured, as you'll see in this ss where we include visits and orders per marketing channel (there are 6 orders in natural search and 1 in organic social) But when we use other attribution models rather than the default one, most of the orders are set to "none" Anyone has experienced the same behaviour or know...

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Marketing channels - google
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- Adobe Analytics
Hi Adobe community, We're implementing adobe analytics' marketing channels and we've been updating the processing rules, but we keep seeing google referrer trafic fall through to session refresh, referring domain and direct channels. In our set up the first rules are paid search and natural search, in natural search we set the "matches natural search detection rules" filter, a search engine exists filter and filters to include referrers from "google, yahoo, ecosia, etc", Why could some google tr...

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Uploading an empty field (column) from a database in audience manager
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- Adobe Audience Manager
Hi Everyone, We are about to do an integration from our first party data source with AAM, to avoid any future data reprocess, we would like to include all the fields in the scope, including several calculated fields. Given this calculated fields are not available yet, is it possible to include the columns for these fields associated to a client ID with a default value and then populate them when we have said variables available?. Here's an example of how we are hoping to upload the data. Client ...

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