@jaredho no resolution. I submitted a support ticket back in June 30,
and it's still outstanding. Support wasn't able to get me an answer, and
it seems no-one internally from Adobe knows how it is meant to work.
Yes the mbox name can be whatever you choose. The key part is really
just the profile parameter name and values because you'll be using those
in the Audience definition. You don't really need to reference the mbox
name so I tend to use something generic like 'dataCapture' in these