It does make sense. Very few companies with have ALL necessary data
curated and enhanced with all required and potential analytic attributes
for identifying segments. Moreover, the speed at which attributes can be
created in query service is likely faster than the technical investment
to do at the enterprise source level (Discover, Requirements, Build,
Test, Deploy). This is especially true for attributes or segments for
testing that may be removed or revised if they do not work as planned.
No p...