The AdCloud extension in Adobe Launch offers one Action Type: "Track Conversion". As part of this Action, I can prescribe a "Conversion Property Name" and a corresponding "Value". Both "Conversion Property Name" and "Value" fields permit the use of a Data Element. The behaviour of the Data Element differs depending on which field you put it in. If I put it in the "Conversion Property Name" field, it will pass the name of the Data Element to AdCloud (for example: "%name_of_data_element%"). If I p...

The AdCloud extension in Adobe Launch offers one Action Type: "Track Conversion". As part of this Action, I can prescribe a "Conversion Property Name" and a corresponding "Value". Both "Conversion Property Name" and "Value" fields permit the use of a Data Element. The behaviour of the Data Element differs depending on which field you put it in. If I put it in the "Conversion Property Name" field, it will pass the name of the Data Element to AdCloud (for example: "%name_of_data_element%"). If I p...