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tclevie
tclevie
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Enhance Customer Journey Analytics Worspace for Cross Device Analysis
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tclevie
- Adobe Analytics
Description - One main selling point of Customer Journey Analytics is the ability to do cross device analysis. However, workspace in CJA has limitations which make cross device analysis difficult and not easy. For example, a simple question such as how many people are viewing a product on a device and purchasing it on a different device is not easy to answer when you have multiple different devices. For example, we have 3 devices: desktop, mobile and app. I have to create a filter that includes ...

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