Hi @MA1985CG, Frequency and recency are calculated on an occurrence
basis... meaning every time AAM gets the signals to realize a trait,
that will increase the frequency +1. If there is an implementation issue
with Analytics sending two hits per load, the frequency would increase
per hit (+2 in this case). Recency is calculated per day, and checks if
the device has received signals for the trait per day. Each day
ends/starts at 0:00 UTC, so please keep this in mind when testing
recency. Regards,...