I'm curious about the landing page design—how is it set up? If needed, happy to discuss on a call. Send me a private message.

@AkshithaPo You may want to take a look at this thread, https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/unable-to-personalize-an-if-and-else-condition-for-api-triggered/m-p/776023#M5361

@Silvio6 I recommend using mktg.brand.com and sms.mktg.brand.com because they maintain the root domain. In contrast, sms.mybrandA.com is an entirely separate domain from sms.brand.com. This decision should be made in consultation with your organization's policies and requires coordination with the I...

@LuisCardenas Yes, you can add an additional string at the channel surface level. For your example, when you use context.system.source.actionName in the utm_campaign,     When you use "em-" along with context.system.source.actionName,        URL parameters will look like below,         

@LuisCardenas The expectation is that the journey's performance should be better, as checking audience membership for each profile should not be a lengthy process. The primary concern, however, is not the runtime performance but rather data consistency and evaluation freshness. Specifically, if a jo...

@Silvio6  It is a best practice, and often a technical necessity, to utilize distinct subdomains for different communication channels, specifically email and SMS.You can't use the same subdomain for both channels.A simple and effective strategy is to introduce a channel-specific prefix to the email ...

@Silvio6  It is a best practice, and often a technical necessity, to utilize distinct subdomains for different communication channels, specifically email and SMS.You can't use the same subdomain for both channels.A simple and effective strategy is to introduce a channel-specific prefix to the email ...

Sounds good!

Yes. It's a guardrail and limitation when you're using personalization.

@Pradeep-Jaiswal Yes, Journey Orchestrator (JO) is a separate, legacy SKU. It doesn't have built-in esp/messaging capabilities, requiring integration with external systems like Adobe Campaign or any other external systems to send messages.