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igorm75245240
igorm75245240
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Google Shopping Campaing in Advertising Account - Adobe Analytics 05-05-2020
Hi all, super quick question regarding Adobe Analytics Advertising Account.We don't have the Adobe Advertising Cloud, but still, we can collect data from Adwords (google & bing) using Advertising Analytics. I was trying to set up Google Shopping account the same way as I did for Adwords but keep seeing this error message: "an unexpected error has occurred..." Does someone know if we can add shopping information using Advertising Analytics? Thanks,

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Re: Last touch channel detail is www.google.com and Last... - Adobe Analytics 09-04-2020
Agree, if the new configuration doesn't work, I would contact Adobe team

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Re: Last touch channel detail is www.google.com and Last... - Adobe Analytics 09-04-2020
I think these two rules are fine in the Paid Search Detection Rule. I believe you should Audit your MKT Channel rules. As I said before, your referral is working as a organic search bucket. If SEO is not supposed to collect organic traffic, I would create another rule to collect them. I would name it Organic Search and I would put as "All" of the following are true . And the rule should be "Matches Natural Search Detection Rule". Have a read in this article, it should help you audit your marketi...

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Re: Last touch channel detail is www.google.com and Last... - Adobe Analytics 09-04-2020
The reason Referral is capturing a lot of Google is probably related to a configuration of your organic traffic. Your referral configuration is working as a organic traffic bucket. If a user search for your site on Google and clicks in a non-paid link and lands on your site, he matches all the criteria of the referral rule. Does your SEO rule is supposed to catch organic traffic?

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Re: Last touch channel detail is www.google.com and Last... - Adobe Analytics 09-04-2020
And how is the position (bucketing position) of your channels? A standard practice is putting referral as one of the last channel in your list. If referral is above Natural search this might be one of the reasons

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Re: Last touch channel detail is www.google.com and Last... - Adobe Analytics 09-04-2020
Hi Benoit, It's quite hard to answer a MKT Channell question because there are many things that might be causing the issue. What I would do if I was you is checking the marketing channel processing rule and the bucketing position of the two channels. Also, I would check if I'm using an eVar in these two channels (referral or SEO) and the expire after condition of the eVar. I already saw in some cases that users were using an eVar in MKT channels with the expiration of 30 days and it was messing ...

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Re: How many purchases do visitors make before they purch... - Adobe Analytics 08-04-2020
Hi, This is quite relative because depends of the configuration of your site and how's the user behavior. Audrey Salermo won the Adobe RockStar Tip and she shares a calculated metric combined with some segments that might answer your question. Have a look at her presentation, because I think it will help you:Video Presentation:http://video.tv.adobe.com/v/26499t_876d7009-77fb-4a67-86bc-70475fddf88eHer Slides:https://www.dropbox.com/s/fnxsr9s94k63rsk/RockstarTips2019_AudreySalerno.pdf?dl=0

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Re: Content Type visits do not match up with total visits - Adobe Analytics 08-04-2020
Hi!The reason the values doesn't match is quite simple. Here's an example to make it easier to understand: Suppose you're a user and just visited the retail site X on April 1st and you went to these specific pages:homepage > jeans > t-shirt When you create a report in Adobe here's what you're going to see: Total number of users: 1Total number of visits (session): 1 If you do a breakdown of page type by visits you're going to see the following: homepage: 1jeans: 1t-shirt: 1 If you sum the values ...

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Re: Days since last visit -- A userID must have a single... - Adobe Analytics 24-03-2020
Hi Dinesh, I believe the issue is related, probably, to your date range. If you have a long date range, the dimension will show all the hits associated with the user ID. Have a look in the example below:Because my date rage is almost a month of data, I'm pulling all the hits associated, to this user, with the "days since last visit" as a dimension.This might be the reason you're seeing multiple figures in the dimensions.

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