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datadriven-e8ei
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Re: Mapping custom events (from mParticle)
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datadriven-e8ei
- Adobe Analytics
Hey oodaddy2 - the mParticle Adobe integration leverages Adobe's data insertion API. mParticle maps their custom events to Adobe's track actions, their page views to Adobe track states, and their e-commerce API maps to Adobe's as well. Their docs lay things out in pretty good detail: https://docs.mparticle.com/integrations/amc/event/ Once your mParticle data is in Adobe, you can leverage processing rules to map the data into props, evars, etc. and begin populating your reports. The guide you see...

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